You’ll learn how to make credibility visible, earn attention faster, and turn that attention into pipeline.

Key takeaways:

• How to write a sharper “obvious choice” positioning line, so you stop sounding like every other startup
• How to build an Authority Stack. A few credibility moves you can execute in 30 days to look established fast
• •⁠  ⁠How to design one “Big Moment” campaign concept. Hook, proof angle, CTA, and the best channels to ship it

In this hands-on workshop, Sarah Adam, Head of Influencer Marketing at Wix, breaks down how tech, SaaS and AI brands can leverage creators to raise awareness, drive traffic, and conversions at scale.

You’ll learn how top brands partner with influencers today, how to choose the right creators for your goals, and how to build campaigns you can actually measure. Expect real examples, practical frameworks, and actionable steps you can use immediately.

Key takeaways:

• A clear understanding of why influencer marketing is a must-have channel
• Real-world inspiration from how leading brands are leveraging influencers
• A practical overview of the 3 core influencer marketing use cases
• Learn how to define goals, KPIs, ICPs, and budgets
  Get a proven framework to discover and evaluate the right influencers
• Learn the differences between organic vs. paid/boosted influencer content

Key takeaways:

• How to use AI agents for customer research
• How to write sticky ad headlines, with and without AI
• How to run creative ad sprints with your team

Key takeaways:

• Trend-spotting methods for Instagram and TikTok
• A repeatable hook structure participants can practice live
• A content evaluation checklist to decide what’s worth boosting/amplifying

We will explore how to build multi-step systems that combine creative control with automation. Through live demonstrations and practical frameworks, you will see how to turn ideas into scalable execution. By the end, you will understand how to move from experimentation to structured workflow design.

Key takeaways:

• How to design structured AI workflows instead of isolated prompts
• How to build multi-step automated systems that scale
• A practical framework you can immediately apply to your own creative or business projects

The answer isn’t more content, it’s better decisions.

This workshop is designed for creative people who want to get more comfortable with performance data.
We’ll move past the “it either works or it doesn’t” phase and dive into using performance data as a creative tool.
We’ll learn how to deconstruct winning ads, identify why a concept failed using data, and build effective creative systems.

Key takeaways:

• Scalable framework to judge ad performance using early and ROAS metrics
• A testing framework for finding your next winning ad
• Matrix sheet to help you generate ideas on how to scale your winner ads

In this hands-on workshop, we’ll cut through the noise – and focus on the few actions that actually matter.

Key takeaways:

•  How to measure GEO properly – the signals that actually matter, not vanity metrics.
• How to run prompt research to understand where you appear and where you’re invisible
• How to monitor AI search presence using tools you already have
• A monthly GEO cadence: 4 repeatable actions that keep you compounding over time
• A breakdown of what the major GEO platforms actually do well

So you’re working with Cowork and running agents in Claude Code. Great. The agent works. But does it work with your actual marketing standards?

Because here’s what people won’t admit in their glamorous LinkedIn posts:
– Getting the right context across tool and team silos is a hustle.
– The workflows break, so you spend more time fixing the “car” than “driving”.
– Agents often miss out on vital data.
– And the whole thing still needs (way too much) manual steering.

The missing element is a strong foundation. A system that can work with any agent or tool.

In this session, you’ll discover how to build that foundation: a strong, scalable infrastructure with smart context, reusable skills, and workflows.

You’ll learn the hands-on method that dozens of marketing teams at leading cyber and tech companies already use daily to get quality results.

Key takeaways:

• How to run agentic systems like Claude Code and Cowork for real marketing work

• How to build agents, workflows, and skills that actually stick

• How to move past the FOMO and build a marketing context OS that works the way you do

Key takeaways:

• Meetings → Content
  Turn conversations into hooks, ideas, and content 
Learn how to isolate structural patterns: tension, framing, rhythm
• One good idea → 20 assets
  Storytelling techniques on how to take one idea and turn it into:
• Static (the hook)
• Landing page (the full argument)
• Video (the story)
• 20 assets → approved
  Use past revisions (yours + stakeholders) to build a lightweight AI taste profile so things come out closer to approved on the first pass.

Packed with:
Real examples, prompts we’ll test live, and a system that survives whatever AI tool you switch to next week.

We will learn an optimal process of creating in the chaos of possibilities and understand when AI is right for the job, and when, unfortunately, it’s not.

Key takeaways:

• Learn the process of creating assets for AI videos
• Create an actual AI video
• Learn the proper way to work with Google Visual Models

Key takeaways:

• A working multi-agent system you ship during the session. Not a template. Not homework. Yours, live, before you leave.
• The ABC-TOM framework: six folders that give agents memory, voice, and operational context so the output sounds like you and compounds over time
• A role architecture for your agents (Copywriter, Researcher, Gatekeeper) so each one has a specific job with defined outputs, not a prompt you rewrite every time.
• A replicable workflow that senior marketing and growth professionals across Israel’s tech industry already use to cut content hours from 20+ a week to 5-7.

Before the session, you’ll do about 1hr of prep: installing the tools, answering a few questions about your work, and gathering examples of content you’ve created. You’ll get a clear step-by-step guide for all of it. The prep is what makes the workshop immediately useful to you, not just a demo.