Creatives & Coversions TLV 3

Currently Head of Creative for Simply and formerly Director of Creative at Tailor Brands. Yali is an experienced Creative Director specializing in the integration of performance marketing and creative direction. Yali Koren brings over a decade of experience in video productions to his work in leading creative marketing departments in the Tech industry.

With more than a decade in tech marketing, Neta Kimhi has launched and scaled products at Playtika, Google, and Artlist. She specializes in identifying product–market fit, translating complex technologies into clear positioning, and designing go-to-market strategies that drive real adoption. She currently leads marketing at Weavy, which is becoming Figma Weave.

Tom Even builds AI agent systems and teaches professionals how to run them. He is the founder of agents&me, a workshop and newsletter for practitioners who want AI that works in daily practice, not just in demos. His own content workflow runs on the system he teaches: a multi-agent team that handles research, content, quality review, and operations. Every piece he publishes goes through that team before it reaches him. He has taught his method to CMOs, VPs of Product, CEOs, and Heads of Design at some of Israel’s leading companies. Workshop usefulness scores average 4.7 out of 5. Fifty percent of participants request follow-up sessions. His method has been described as “an operating system, not less” by participants who applied it the same week they attended. Website: getagents.today Newsletter: agentsandme.com

Ex-Director of Copywriting at Fiverr, ex-Director of Product Marketing at Riverside, Ex-preneur behind Draf, and an ex-enthusiast of using “ex” in bios. Ex-perienced in crafting big (and sometimes successful) brand and acquisition campaigns, ai-that-doesn’t-feel-like-ai content, brand books that actually get read, and backing it all up with pretty graphs that point up and to the right. Now, pouring that all into shaping the brand for Ace.ai.

I’m Nitay, and I started as a sock in 2017 by founding Garba’im Creative Studio (yes, it means socks).  Alongside creating work for startups, I developed “Wiki Socks”, a surreal comedy series for “Kan” that turned dry Wikipedia entries into absurd sock puppet theater. That’s where I realized creativity can be both weird and strategic, and still work. In 2021, I joined Tailor Brands, eventually becoming Head of Creative, leading the in-house team across brand, performance, and product storytelling. We positioned and grew the brand as the wild child in the buttoned-up world of business formation. Since September 2025, I’ve been the Creative Lead at Connecteam, leading performance creative, working with creators, and building the company’s organic engine.

Shlomo has created ads for brands like Semrush, AppsFlyer, HiBob, Riverside, Lemonade and Siemens. He’s built a following of over 60k on LinkedIn and was named one of the top 10 LinkedIn creators in Israel.

Sarah Adam is Head of Growth Partnerships & Influencer Marketing at Wix, where she built the company’s influencer marketing program from the ground up, scaling it to 500+ creator partnerships and generating over 2,000 live content assets annually across five markets. She leads a team focused on driving brand awareness and conversions through strategic influencer collaborations, podcast partnerships, and UGC campaigns. With a strong voice in the marketing community, Sarah has grown a Linkedin following of 32,000+ by sharing transparent insights and practical lessons on building influencer programs that deliver real business results. She is a founding member of the Global Influencer Council, featured in Forbes, Adweek, and The Drum, and a frequent guest on leading marketing podcasts and events.

We are a directing duo specializing in funny stuff. Our clients include DoorDash, Dollar Shave Club, Miro, Base44, Fiverr, SodaStream, Coca-Cola, Wix, Playtika, Redefine Meat, Waze, Plus500, SuperPlay and more. Our clients don’t include Apple, BMW, Tesla and Drake.

Daniel Zikry leads the Creative department at Natural Intelligence, delivering performance creative at scale, aka ads that don’t just look good, they pay rent. He started in ad agencies as an art director, then jumped into performance marketing, where ROAS is the love language. With 12+ years in B2C & DR ads, his career has been shaped by sharp hooks, relentless A/B testing, and creatives built to convert. His AI philosophy is simple: build systems that turn “we need more assets” into a workflow, not a panic attack, without losing creative control.  And while AI can scale production, it still can’t reliably deliver the best ideas, because everyone knows those happen in the shower.

Jonathan Nimrodi is a senior growth and marketing leader with over 15 years of experience driving scalable impact in the tech industry. For the past decade at Meta, he has led multiple high-profile growth and innovation initiatives and teams across EMEA, focusing on SaaS, design, performance optimization, and data-driven journeys. In his current role, Jonathan builds and scales cross-functional programs across EMEA that connect product, marketing, and sales to unlock sustainable growth in the space of “post-click”.

I’m a classic American girl who moved to Israel 8 years ago for love. That ended, but I went on to kick-start my career in performance and brand marketing at monday.com. Left to freelance for companies like Riverside, Oli Health, and a stock exchange that I cannot legally mention. Now I’m leading marketing strategy at Navan and figuring out how to AI-proof my career.

Maya Doron began her career across leading Israeli TV and broadcasting channels, where she developed a strong instinct for storytelling, audience psychology, and cultural timing. She later transitioned into the startup world, joining early teams that helped scale small companies into unicorns through sharp positioning and organic growth. Today, Maya is a Growth Marketing Manager at Wiz, leading social-driven growth and bold organic campaigns in the cloud security space. She creates out-of-the-box content designed to make people stop scrolling, connect, and share. Her work blends product depth, creative strategy, and AI-powered tools to build authentic marketing engines that generate momentum, community, and lasting brand impact.

For over 20 years, I’ve been at the forefront of digital marketing innovation, building and executing demand generation strategies that drive measurable business impact. My expertise spans B2C, B2B, and tech sectors, where I have developed models that integrate brand-driven demand creation with performance marketing and data-driven measurement. I bring a fusion of creative brand thinking, deep digital expertise, and performance-driven execution. Over the years, I have led hundreds of high-impact digital initiatives, leveraging emerging platforms, advanced data models, and breakthrough media activations to drive scalable results. My approach bridges the gap between brand salience and conversion, ensuring that demand creation is both strategic and measurable—delivering sustainable growth strategies that connect digital presence with tangible business success.

Chen

Guter is CMO at dig, where she helps brands earn attention in a video-first world using culture, craft, and data. With 18+ years across global B2C and high-growth B2B, she’s known for building brands people trust and building marketing orgs that perform. She previously led marketing as VP Marketing at Lusha and at AppsFlyer, and spent a decade at Procter & Gamble leading billion-dollar brands including Pampers, Fairy, Always, Tide, and Pantene. Chen mentors through G-CMO and coaches executives on personal branding. Her work sits at the intersection of storytelling, strategy, and human emotion.

Margot Touitou is a Tel Aviv based content creator and social media strategist known for humorous commentary on culture, media, and life in Israel.

AI has been a driving passion for me over the past two years. During this time, I’ve had the opportunity to work with organizations and businesses, helping them explore the practical applications of AI. Recently, I brought together a group of talented marketing and digital professionals to deeply experiment with AI tools and their everyday use. Together, our goal is to share practical knowledge in a clear and accessible way, helping others rethink how they work and make smarter use of new technologies.

Noy Rubinstein, Alex Greenshpun and Hadar Yakir are the co-founders of 10X Marketers, Israel’s leading AI for Marketing community and accelerator. Together, they bring 10–14+ years each of hands-on marketing leadership experience across cybersecurity, deep tech, SaaS, and B2B startups. They’ve built and led marketing teams, implemented AI infrastructures inside GTM organizations, and partnered with leading companies. Their work focuses on turning AI from a collection of tools into a structured, scalable marketing operating system. They combine strategic marketing thinking with deep AI implementation expertise – always grounded in real-world marketing use cases.

Ron Baranov is a Creative Workflow Advocate at Figma Weave, working at the intersection of AI, filmmaking, and storytelling. With a background in filmmaking and narrative design, he approaches AI not just as a technical tool, but as a creative medium. Ron specializes in creating structured, scalable workflows that enable creative control and automation. Through advanced demos and real-world systems, he helps creators and founders move from experimentation to execution. His work focuses on building practical AI workflows that streamline creative production and turn complex ideas into repeatable systems.