Creatives & Conversions III / June 4th, 2026
Main Stage Sessions
*Exact speaker order and timings are subject to updates.
Session 1
Neta Kimhi
BIOMarketing Director
Neta Kimhi Marketing Director
From $0 Budget to Figma: Our Four Month Path to Acquisition
In a crowded AI market, with a complex product and no reliance on paid growth, Weavy built an organic growth engine from scratch. Weavyβs marketing director, who drove this journey, will share how she was brave enough to ditch the traditional growth playbook, replacing it with a community-first motion – using intentionally closed early-access waves and creator-driven launches to power a growth flywheel that ultimately led to its acquisition by Figma in just four months.
Session 2
Jonathan Nimrodi
BIOHead of Growth Initiatives and Discovery Funnels
JonathanΒ Nimrodi Head of Growth Initiatives
The Art & Science of Discovery Funnel Design: Lessons from Meta
85% of tech companies send their traffic into one single type of conversion funnel, disregarding demographics, intent levels and evolving buying trends.
In this session, Jonathan Nimrodi introduces the 2027 Discovery Playbook – a tectonic shift from static, linear experiences to high-velocity, conversational systems. Youβll learn how to transform creative assets into evolving interactive flows. The outcome: an operational framework that adapts at the speed of your audience and sustains growth at scale.
Session 3
Molly Aviva
BIODirector of Marketing Strategy
Molly Aviva Director of Marketing Strategy
The testimonial for testimonials
Testimonials became boring. Fake-stimonials became old, quick. And UGCs are losing credibility. In the *cue scary voice* Age of AI, viewers and potential customers are craving something real that also catches their attention in a millisecond. So let’s revisit the original testimonial and see how to make it better for 2026.
Session 4
Shlomo Genchin
BIOCreative Director
Shlomo Genchin Creative Director
Boring Products, Fun Ads
Step-by-step recipes for creating B2B ads that get noticed and bring leads. Packed with useful prompts and real examples based on work with brands like Semrush, AppsFlyer, and HiBob.
Session 5
Maya Doron
BIOGrowth Marketing Manager
Maya Doron Growth Marketing Manager
From 0 to 400K+ Followers (And Having Fun Along the Way)
Practical growth lessons from the Wiz growth marketing team and how small, consistent wins on social media compound into outsized impact over time.
Weβll break down how tiny optimizations and smart positioning build momentum week after week, how to stand out in crowded feeds, and how to use AI as an amplifier, not a crutch.
Expect tactical frameworks, real examples, to turn everyday posts into long-term brand leverage without big budgets or big teams.
Session 6
Maor Chen
BIOCEO
Maor Chen CEO
Stop Chasing Leads, Start Building Markets: Expanding the Funnel Without Losing Precision
Most marketing teams are still optimizing for clicks. The best ones are designing markets.
This session lays out a practical blueprint for building demand-first growth engines – where data, CTV, and AI-powered creative work together as a single system, not separate line items. Weβll show how precision audience targeting through premium U.S. publishers (Disney+, Hulu, Paramount+ and more) is replacing mass media with measurable, ICP-only reach – and why the shift from performance marketing to demand architecture is the biggest unlock for B2B growth today.
Session 7
Daniel Zikry
BIOGroup Manager, Head of Creative
Daniel Zikry Group Manager, Head of Creative
The One-Click Ad(s)
Most creative teams donβt struggle with ideas, they struggle with scale.
Letβs unpack the One-Click Ad approach: A workflow designed to generate, adapt, and ship high-volume social creatives in minutes, not weeks! Itβs not about replacing the creative team with AI; itβs about using AI to remove repetitive production work, so the thinking stays human.
Youβll leave with a roadmap for faster launches, cleaner processes, and scalable performance creative.
Session 8
Nitay Fisher
BIOCreative Lead
Nitay Fisher Creative Lead
The Honest Way to Convert
The typical conversion playbook focuses on convincing people to buy. This one doesnβt.
When customers say βWe donβt need this,β the instinct is to convince. We chose to agree.
What began as a counter-intuitive response evolved into a high-performing campaign.
Weβll share how this approach becomes a repeatable framework for turning real customer objections into real results.
Session 9
Noam Sharon & Tal Rosenthal
BIOWriters/Directors
Noam Sharon & Tal Rosenthal Writers/Directors
AI Video: A New Creative Opportunity
Director duo Noam Sharon and Tal Rosenthal – aka Too Short For Modeling – have spent years doing everything themselves, from writing and editing to VFX. AI finally opened the door to directing whatever they want, without budget constraints – which quickly set the internet on fire.
They explore how AI video can unlock creative freedom, accelerate experimentation, and open new opportunities for creators –Β while keeping human creativity at the center of the work.