Agenda - Growth Marketing Pros

Creatives & Conversions III / June 4th, 2026

Main Stage Sessions

*Exact speaker order and timings are subject to updates.

Session 1

Neta Kimhi
BIO

Marketing Director

Neta Kimhi

Marketing Director

With more than a decade in tech marketing, Neta Kimhi has launched and scaled products at Playtika, Google, and Artlist. She specializes in identifying product–market fit, translating complex technologies into clear positioning, and designing go-to-market strategies that drive real adoption. She currently leads marketing at Weavy, which is becoming Figma Weave.

Neta Kimhi Marketing Director

From $0 Budget to Figma: Our Four Month Path to Acquisition

In a crowded AI market, with a complex product and no reliance on paid growth, Weavy built an organic growth engine from scratch. Weavy’s marketing director, who drove this journey, will share how she was brave enough to ditch the traditional growth playbook, replacing it with a community-first motion – using intentionally closed early-access waves and creator-driven launches to power a growth flywheel that ultimately led to its acquisition by Figma in just four months.

Hebrew

Session 2

Jonathan Nimrodi
BIO

Head of Growth Initiatives and Discovery Funnels

Jonathan Nimrodi

Head of Growth Initiatives and Discovery Funnels

Jonathan Nimrodi is a senior growth and marketing leader with over 15 years of experience driving scalable impact in the tech industry. For the past decade at Meta, he has led multiple high-profile growth and innovation initiatives and teams across EMEA, focusing on SaaS, design, performance optimization, and data-driven journeys. In his current role, Jonathan builds and scales cross-functional programs across EMEA that connect product, marketing, and sales to unlock sustainable growth in the space of β€œpost-click”.

JonathanΒ Nimrodi Head of Growth Initiatives

The Art & Science of Discovery Funnel Design: Lessons from Meta

85% of tech companies send their traffic into one single type of conversion funnel, disregarding demographics, intent levels and evolving buying trends.

In this session, Jonathan Nimrodi introduces the 2027 Discovery Playbook – a tectonic shift from static, linear experiences to high-velocity, conversational systems. You’ll learn how to transform creative assets into evolving interactive flows. The outcome: an operational framework that adapts at the speed of your audience and sustains growth at scale.

English

Session 3

Molly Aviva
BIO

Director of Marketing Strategy

Molly Aviva

Director of Marketing Strategy

I’m a classic American girl who moved to Israel 8 years ago for love. That ended, but I went on to kick-start my career in performance and brand marketing atΒ monday.com. Left to freelance for companies like Riverside, Oli Health, and a stock exchange that I cannot legally mention. Now I’m leading marketing strategy at Navan and figuring out how to AI-proof my career.

Molly Aviva Director of Marketing Strategy

The testimonial for testimonials

Testimonials became boring. Fake-stimonials became old, quick. And UGCs are losing credibility. In the *cue scary voice* Age of AI, viewers and potential customers are craving something real that also catches their attention in a millisecond. So let’s revisit the original testimonial and see how to make it better for 2026.

English

Session 4

Shlomo Genchin
BIO

Creative Director

Shlomo Genchin

Creative Director

ShlomoΒ has created ads for brands like Semrush, AppsFlyer, HiBob, Riverside, Lemonade and Siemens. He’s built a following of over 60k on LinkedIn and was named one of the top 10 LinkedIn creators in Israel.

Shlomo Genchin Creative Director

Boring Products, Fun Ads

Step-by-step recipes for creating B2B ads that get noticed and bring leads. Packed with useful prompts and real examples based on work with brands like Semrush, AppsFlyer, and HiBob.

English

Session 5

Maya Doron
BIO

Growth Marketing Manager

Maya Doron

Growth Marketing Manager

Maya DoronΒ began her career across leading Israeli TV and broadcasting channels, where she developed a strong instinct for storytelling, audience psychology, and cultural timing. She later transitioned into the startup world, joining early teams that helped scale small companies into unicorns through sharp positioning and organic growth. Today,Β MayaΒ is a Growth Marketing Manager at Wiz, leading social-driven growth and bold organic campaigns in the cloud security space. She creates out-of-the-box content designed to make people stop scrolling, connect, and share. Her work blends product depth, creative strategy, and AI-powered tools to build authentic marketing engines that generate momentum, community, and lasting brand impact.

Maya Doron Growth Marketing Manager

From 0 to 400K+ Followers (And Having Fun Along the Way)

Practical growth lessons from the Wiz growth marketing team and how small, consistent wins on social media compound into outsized impact over time.
We’ll break down how tiny optimizations and smart positioning build momentum week after week, how to stand out in crowded feeds, and how to use AI as an amplifier, not a crutch.
Expect tactical frameworks, real examples, to turn everyday posts into long-term brand leverage without big budgets or big teams.

Hebrew

Session 6

Maor Chen
BIO

CEO

Maor Chen

CEO

For over 20 years, I’ve been at the forefront of digital marketing innovation, building and executing demand generation strategies that drive measurable business impact. My expertise spans B2C, B2B, and tech sectors, where I have developed models that integrate brand-driven demand creation with performance marketing and data-driven measurement. I bring a fusion of creative brand thinking, deep digital expertise, and performance-driven execution. Over the years, I have led hundreds of high-impact digital initiatives, leveraging emerging platforms, advanced data models, and breakthrough media activations to drive scalable results. My approach bridges the gap between brand salience and conversion, ensuring that demand creation is both strategic and measurableβ€”delivering sustainable growth strategies that connect digital presence with tangible business success.

Maor Chen CEO

Stop Chasing Leads, Start Building Markets: Expanding the Funnel Without Losing Precision

Most marketing teams are still optimizing for clicks. The best ones are designing markets.
This session lays out a practical blueprint for building demand-first growth engines – where data, CTV, and AI-powered creative work together as a single system, not separate line items. We’ll show how precision audience targeting through premium U.S. publishers (Disney+, Hulu, Paramount+ and more) is replacing mass media with measurable, ICP-only reach – and why the shift from performance marketing to demand architecture is the biggest unlock for B2B growth today.

Hebrew

Session 7

Daniel Zikry
BIO

Group Manager, Head of Creative

Daniel Zikry

Group Manager, Head of Creative

Daniel Zikry leads the Creative department at Natural Intelligence, delivering performance creative at scale, aka ads that don’t just look good, they pay rent.Β He started in ad agencies as an art director, then jumped into performance marketing, where ROAS is the love language. With 12+ years in B2C & DR ads, his career has been shaped by sharp hooks, relentless A/B testing, and creatives built to convert.Β His AI philosophy is simple: build systems that turn β€œwe need more assets” into a workflow, not a panic attack, without losing creative control.Β Β And while AI can scale production, it still can’t reliably deliver the best ideas, because everyone knows those happen in the shower.

Daniel Zikry Group Manager, Head of Creative

The One-Click Ad(s)

Most creative teams don’t struggle with ideas, they struggle with scale.
Let’s unpack the One-Click Ad approach: A workflow designed to generate, adapt, and ship high-volume social creatives in minutes, not weeks! It’s not about replacing the creative team with AI; it’s about using AI to remove repetitive production work, so the thinking stays human.
You’ll leave with a roadmap for faster launches, cleaner processes, and scalable performance creative.

Hebrew

Session 8

Nitay Fisher
BIO

Creative Lead

Nitay Fisher

Creative Lead

I’m Nitay, and I started as a sock in 2017 by founding Garba’im Creative Studio (yes, it means socks).Β Β Alongside creating work for startups, I developedΒ β€œWiki Socks”,Β a surreal comedy series for β€œKan” that turned dry Wikipedia entries into absurd sock puppet theater. That’s where I realized creativity can be both weird and strategic, and still work.Β In 2021, I joined Tailor Brands, eventually becoming Head of Creative, leading the in-house team across brand, performance, and product storytelling. We positioned and grew the brand as the wild child in the buttoned-up world of business formation.Β Since September 2025, I’ve been the Creative Lead at Connecteam, leading performance creative, working with creators, and building the company’s organic engine.

Nitay Fisher Creative Lead

The Honest Way to Convert

The typical conversion playbook focuses on convincing people to buy. This one doesn’t.
When customers say β€œWe don’t need this,” the instinct is to convince. We chose to agree.
What began as a counter-intuitive response evolved into a high-performing campaign.
We’ll share how this approach becomes a repeatable framework for turning real customer objections into real results.

Hebrew

Session 9

Noam Sharon & Tal Rosenthal
BIO

Writers/Directors

Noam Sharon & Tal Rosenthal

Writers/Directors

We are a directing duo specializing in funny stuff. Our clients include DoorDash, Dollar Shave Club, Miro, Base44, Fiverr, SodaStream, Coca-Cola, Wix, Playtika, Redefine Meat, Waze, Plus500, SuperPlay and more. Our clients don’t include Apple, BMW, Tesla and Drake.

Noam Sharon & Tal Rosenthal Writers/Directors

AI Video: A New Creative Opportunity

Director duo Noam Sharon and Tal Rosenthal – aka Too Short For Modeling – have spent years doing everything themselves, from writing and editing to VFX. AI finally opened the door to directing whatever they want, without budget constraints – which quickly set the internet on fire.

They explore how AI video can unlock creative freedom, accelerate experimentation, and open new opportunities for creators –Β  while keeping human creativity at the center of the work.

Hebrew