Creatives & Conversions TLV 2

Formerly the Head of Growth at startups like Overwolf and Classiq, Ben now helps organizations leverage Gen AI tools to revolutionize their marketing operations and to create quality content at scale.

As Creative and Video Lead in the B2B fintech company Mesh, Emy brought the brand to life through various scale productions and guerrilla marketing (think a Mesh DeLorean and a singing group in Times Square) while guiding its evolution through strategic pivots. With experience from Wix and as founder of Garbaim creative house, where he co-created the “Wikipedia pages dramatized by socks” series acquired by KAN, Emy develops effective campaigns across multiple channels in various team settings.

As Creative Lead at Mixtiles, Inbar drives high-performing, social-first advertising. With a background in neuroscience, she transitioned from PPC strategy to a creative role, leveraging her expertise in storytelling and social media. Since then, she shaped the company’s in-house creative efforts, overseeing creative productions while focusing primarily on UGC. She has helped establish Mixtiles’ in-house creative operation, while refining the brand and marketing strategy. Balancing data-driven insights with a sharp creative vision to craft ads that resonate, inspire, and deliver results.

As Head of Brand Marketing at Artlist, Liran blends creativity with data to craft compelling brand narratives and marketing strategies that drive growth. With over 13 years of experience in creative and digital marketing, he helped shape Artlist into a global brand, previously leading its creative vision and content strategy.
Before Artlist, Liran co-founded Friedman Brothers Creative & Video, producing and directing hundreds of commercial videos for clients worldwide. Passionate about impactful storytelling, he specializes in turning creative ideas into powerful brand experiences.

Managing a complicated relationship with mobile. (Too) early adopter. Loves being an entrepreneur, but hates that word. Now CMO at AppsFlyer – the leading mobile marketing analytics platform. Before joining AppsFlyer, Ran co-founded Scringo, empowering native apps with social & communication capabilities, and worked in various marketing & business development roles, helping startups grow.

Ran’s creative journey began 15 years ago with copywriting studies and evolved through diverse content and creative roles. For over four years, he was a Creative Manager at Peach, leading campaigns and directing commercials. Recently, he stepped into the tech world, spearheading enso’s AI Agents marketplace and shaping its creative vision. Today, he also creates video content for social media, blending storytelling, strategy, and production.

A veteran screenwriter and content creator with over 20 years of experience (MK 22, Shabas, and more). Currently a Creative Writer at Overwolf, Doron obsessively integrates AI into both personal projects and daily work. From scripting to full video production, AI is his tool of choice for writing, dubbing, music, animation, and beyond.

Emmanuel Cohen, known as “Manu,” currently serves as Head of Marketing CRM at monday.com. Previously, he was Vice President of Marketing at Walnut, recognized as a Top Startup in 2022/2023 by LinkedIn. His experience also includes leading social media and blog efforts at Wix. Manu teaches Product Marketing at Reichman University, and mentors groups at Fusion VC, Microsoft for Startups, and Genesis Accelerator. To his immense regret, he never crafted streamlined, compelling, seamless, cutting-edge storytelling KPI-oriented, and user-focused empowerment that fuels top-down value and accelerates hyper-growth.

VP of Communications & Brand Strategy at Faye, Lauren has around 15 years of experience launching fast-growing startups to global audiences. Her expertise in public relations and brand-building, coupled with her data-driven approach to storytelling, has propelled companies into international markets to fuel exponential growth. She loves how the combination of travel and tech transforms experiences and can often be found quoted in top-tier news outlets on the latest trends shaping the future of travel.

As Head of Brand at Lemonade, Liron is responsible for developing and executing the company’s brand strategy. Prior to joining Lemonade, Liron spent a decade at Fiverr, where he headed the company’s global branding efforts.Driven by a deep love for narrative and imagination, Liron started his career as a producer in animation before transitioning into the world of marketing.

“Be fast or be last.”
That’s the energy Niv Shaked, Head of Indirect Sales at TikTok Israel, brings to everything she does.
With 8+ years in the ad tech game, Niv leads agency and partner collaborations with a powerful mix of platform know-how, sharp data instincts, and fearless creative thinking. She’s all about where creativity meets AI, unlocking bold new growth opportunities and pushing boundaries in the ever-evolving world of marketing.